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PEF: Marketing, Sales & PR...Not The Same As Before!

  • CMU | Swartz Center for Entrepreneurship - Tepper Quad 4765 Forbes Avenue Pittsburgh, PA, 15213 United States (map)

Every business needs customers. Finding them is the art and science of marketing and sales. The art may be the same as it always was, but technology has changed the science in recent years. Our speakers will be sharing their diverse perspectives on this topic. We'll see if the famous quote by John Wanamaker is still valid when he said "Half the money I spend on advertising is wasted; the trouble is I don't know which half."