There are a handful of universal constants that determine the success of any organization. They include things like visionary leadership, product-market fit, competitive differentiation, and great people.
Sales, however, is ultimately what determines an organization’s success.Sales is the alpha and the omega; the beginning or the end of a business. Even the best organizations with the greatest people and first-class solutions will struggle to compete and grow without a sound sales strategy, a sales process that everyone understands and follows, and sales tools that ensure that sales runs at peak efficiency.
When all three – strategy, process, and operations – are developed and managed as a whole, sales becomes a much more predictable part of any business.