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CWE: Are You Ready for the Spotlight? What "PR" is… and What It Isn’t

  • Chatham University (map)

Caroline Callaway is President and Founder of Bolt Public Relations, a national, independently owned and award-winning public relations, events, and digital marketing agency with offices in California, North Carolina, Pennsylvania, and Texas.

Topics to be covered include:
- What to do before launching a PR campaign
- How to choose the right PR partner
- What to expect from PR
- Brand success stories and how to measure the effectiveness of your PR strategy