Building a brand foundation is essential to the process of building a business. This session will focus on the creation of the visual aspects of the brand and take a small dive into types of brands and logo creation.
We will spend time in areas such as type treatment, colors, logo, and some practical considerations like keeping a pulse on what is being nonverbally communicated. We will look at format, flexibility, usage, readability and memorability/uniqueness. We will also cover legal considerations and some basics on how to do research into logos, concluding with a conversation on style guides.