If you have a product or service then you have to demonstrate it, sometimes at a client site or inside a meeting room but more than ever virtually with a virtual meeting, your website, or displayed out on the internet by your fans (or critics). We’ll use this time to build and practice impactful ways to demonstrate a product or service. Don’t worry if you only have an idea or haven’t thought of a product or service yet, we’ll have an example you can use to work alongside other entrepreneurs. Be prepared for an interactive workshop and make sure to invite others you know to attend – you’ll leave a better sales person, brand manager, product owner, and marketer even if you don’t have any of those titles.
Adam Paulisick, Chief Product Officer at MAYA, a BCG Company