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PDMA: The ROI of Design

  • Carnegie Mellon Integrated Innovation Institute 4612 Forbes Avenue Pittsburgh, PA, 15213 United States (map)

With the emergence of Apple in the 80s, design was pushed to the forefront as a key component of product development.  Since then, the mainstream understanding of design has moved from a superficial look and feel to the core foundation of how products are built. Design has pushed product developers to think deeply about their users, understand how their products fit into daily life, and embrace design as a discipline that simultaneously combines function, emotion, and style.

On March 12th, we will explore this incredibly important topic. We have assembled an outstanding panel of experts who will share their design expertise and experiences. You will walk away with a greater understanding of the new role of design in business, and how the right design can drive customer loyalty and increase market share.